Diagnostic Sprint
Before management commits further resources, how is one core audience likely to read the company, and what needs to be resolved first?
Read the service brief
Independent strategic advisory
How will they read your company?
Before a financing, listing, acquisition or market-entry decision crosses borders, I help management teams see how investors, regulators and partners are likely to interpret the company, and where that reading may change the decision ahead.
The judgement
Legal, financial, transaction, investor-relations and communications work each has a clear owner. The judgement beneath them often does not: who is continuously holding the question of how consequential audiences are reading the company, where those readings diverge, and how the gap may enter price, approval, partnership or timing?
The work turns that judgement into a narrative architecture that investment banks, lawyers, investor relations and communications teams can use in their own workstreams.
Evidence of use
Independent analyses of specific cross-border company situations have been forwarded by executives at cross-border companies and boutique advisory firms.
Separately, a two-page note on inconsistencies across a European software company's country sites led its VP Marketing to correct two of those pages the same day and send back the updated links.
Ways of working
Transaction Narrative Architecture
Is the company already inside a live transaction window where several audiences are evaluating it at the same time?
Read the service briefThe method
NPA (Narrative Power Analysis) is the method behind this judgement. It examines who controls interpretation, where legitimacy gaps form, and how those gaps travel into institutional decisions.
The judgement lands before the legal, financial, IR and communications work takes final shape, so the teams responsible for it can build on the same account of the company.
Research
Published research and market observation are based on the public record, including filings, official statements and reported coverage.
How Regulatory Friction Begins Before Formal Review
Banks slow, sellers hedge, and advisers narrow their scope before any authority opens a file. On why that early friction is not always a compliance problem.
Why a Cross-Border Valuation Discount Can Persist After the Numbers Improve
Liquidity, disclosure, and governance explain most valuation gaps. This looks at what remains after all three are addressed and the discount still does not move.