A company building drawn in cross-section, revealing five distinct structural layers behind its intact facade.

Narrative Power Analysis (NPA): What It Is and What It Is For

Method version 1.0 · Last reviewed July 2026

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The method in reading order
  1. Narrative Problems Are Power ProblemsSome perception problems survive better messages, messengers and evidence. Why that happens, and how to tell those cases from the ones ordinary repairs still fix.
  2. Five Narrative Power ScenariosA company holds a different position with each audience. Three lenses for reading one relationship at one moment, and the recurring shapes of dependence they show.
  3. What Makes a Real Narrative ObstacleNegative perception names an outcome, not a diagnosis. Separating the label, the doubt and the power to act on either, and what that separation will not settle.
  4. Who Controls Interpretation: The Four PortsA claim can be visible, understood, and still fail to move the judgment governing an outcome. Where it stopped acquiring force, and what that will not explain.
  5. Four Families of Narrative InterventionInterventions differ by what they change, not by how they look. Four kinds of work behind familiar moves, and why one move can read differently across audiences.
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Where the method sits

How institutional readers actually reconstruct a company, and how this work relates to the advisers a company already has.

How the work is checked

How claims are checked against what the company has built and done, how conclusions are challenged, and where public evidence reaches its limits.

Applied research

The method at work on recurring cross-border problems: valuation, regulatory reception, IPO placement, expansion, and blocked M&A.

The method in full

Narrative Power Analysis examines how a cross-border company is interpreted within changing relations of power. What the method covers, and where it does not apply.

Read the overview